Dynamic Solutions

We’ve created short videos sharing practical and actionable tips and advice to help you up your digital game and improve all facets of your dealership operation.

Wistia has seen a 300% increase in engagement by leveraging video content in the body of an email. Promote your next sales event, dealership 'why buy' message, or fixed ops' promotions using video in your next email campaign.

In this episode, Ben discusses the use of UTM tracking codes to understand and know the website activity (i.e. VDP views, time on site, etc.) of your email recipients after they “Click Here” in your email campaigns.

A study reports that websites with schema markup rank an average of four positions higher in the search results than those without it. Ben shares with you a free tool from Google to quickly and easily see what schema mark-up has been done to your website to improve its SEO.

Leverage visitor recordings, confetti maps, and heat maps to see how visitors are interacting with your dealership website landing pages. Using a 3rd party tool like CrazyEgg, you're able to quickly get an understanding of how your visitors engage with your website so you can boost your conversion rates.

In this episode, Ben shares a website enhancement from outside automotive that will help dealers prominently display their special offers, especially those manufacturer incentives announced on the last day of the month.

Topics range from website optimization, to fixed ops merchandizing, to hiring process improvement, and much, much more.

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Wistia has seen a 300% increase in engagement by leveraging video content in the body of an email. Promote your next sales event, dealership 'why buy' message, or fixed ops' promotions using video in your next email... READ MORE

In this episode, Ben discusses the use of UTM tracking codes to understand and know the website activity (i.e. VDP views, time on site, etc.) of your email recipients after they “Click Here” in your email campaigns.... READ MORE

A study reports that websites with schema markup rank an average of four positions higher in the search results than those without it. Ben shares with you a free tool from Google to quickly and easily see what... READ MORE

Leverage visitor recordings, confetti maps, and heat maps to see how visitors are interacting with your dealership website landing pages. Using a 3rd party tool like CrazyEgg, you're able to quickly get an... READ MORE

In this episode, Ben shares a website enhancement from outside automotive that will help dealers prominently display their special offers, especially those manufacturer incentives announced on the last day of the month.... READ MORE

Simply going through the motions is a missed opportunity to get feedback about your dealership and find out why you’re losing employees (especially valuable ones). In this Dynamic Solutions installment, Justin... READ MORE

Unfortunately, far too many dealerships do not include their Why Buy Message with purchase/ownership benefits on the absolute most important pages of their website. In this episode, Ben discusses how to best... READ MORE

Optimize the most visited pages on your dealership website, your Vehicle Details Pages (VDPs). In this segment, Justin shares 3 steps to ensure a better VDP experience. Also, download our 5-part guide to wri... READ MORE

Every once in a while, thanks to a combination of rebates and other special incentives, we find ourselves as dealers able to offer a car an absolute steal of a deal to our customers. And, we can’t wait to email them... READ MORE

Inspect what you expect the mobile user experience to be in just a few seconds, and monitor page load times with these two free Google Chrome extensions.... READ MORE

Ben gets a little pitchy as he reviews and shares some of the work from our sales event promotion package completed for Lichtsinn RV. Correct, our services aren’t just for franchised new car dealers.... READ MORE

Dealerships are often the most generous organizations in their respective communities, yet few dealers promote their philanthropic efforts to prospective customers. In this Dynamic Solutions installment, Justin... READ MORE

Individuals spend only 3-4 seconds deciding on whether to open your email or delete it. Ben shares with you an essential tool to improve the rendering of your subject lines and pre-header text to help ensure your... READ MORE

Too few dealers customize the messaging on the thank you web page after a car shopper makes a vehicle inquiry. Don’t miss this opportunity to reinforce your Why Buy Message, encourage additional lead qualification... READ MORE

With new vehicle sales profitability declining, it's imperative to treat fixed ops like the backbone of the dealership and not the backend. In this Dynamic Solutions installment, Justin discusses the importance of... READ MORE

Finding quality job applicants can often be a real challenge for dealerships. In this episode, Ben shares with you an unlikely source for potential employees that you’ve probably never considered, despite... READ MORE

We all know how influential customer reviews and testimonials are. And yet, too few dealerships fully utilize them within their marketing mix. In this episode, Ben shares with you a number of ways to incorporate... READ MORE

Faced with shrinking vehicle profit margins, smart dealers are focused (among other things) on enhancing the customer experience. It’s no secret that a happy customer is more likely to pay a premium and return for... READ MORE

When creating slides for your dealership website homepage, it's important to ensure they're mobile-friendly, they deep-link to relevant landing pages, and that they contain clear & concise calls-to-action.... READ MORE

Ben explains the critical component necessary in all successful public responses to negative online reviews. Failure to respond properly not only damages your reputation, but your employment brand as well. The... READ MORE

We all know how busy (and difficult) the job of a Service Advisor can be. However, dealerships must hold them accountable for gaining this piece of information with every customer they assist. It’s critical for... READ MORE

Take advantage of Google's Structured Data Markup Help to add schema markup to your website's content and pages. Using this tool will enable Google and all the search engines to better identify the content on your... READ MORE

Having mobile friendly, content-rich landing pages, with multiple opportunities for website visitors to engage, is imperative for new vehicle promotion & digital marketing success.... READ MORE

When evaluating whether or not to partner with a digital marketing agency, here is the one question you need to ask. Failing to ask it, can cause you major problems if and when the partnership ends.... READ MORE

In a recent NADA Workforce & Driving Sales Study, it was reported that a bad hire could cost your dealership as much as $45,000. Avoid hiring an individual that may not be a good fit for your dealership with this... READ MORE

Proper marketing of your sales events are critical for their success. In this episode, Ben introduces a simple, easy, and highly engaging way within your email marketing efforts to promote your sales events.... READ MORE

In this Dynamic Solutions 2nd installment on Humanizing Your Dealership, Justin discusses a fun & simple way to enhance your dealership website staff page.... READ MORE

Dynamic Beacon’s New Car Specials design was built thoughtfully to increase user engagement. With multiple opportunities for the website visitor to interact with each special, and the incorporation of anchor tags so... READ MORE

In this episode, Ben encourages dealership to really think about all components of an email campaign including the nature of the message itself and the desired outcome (i.e. response or click) prior to creating the... READ MORE

A coordinated and consistent marketing message across all channels builds trust, the critical element needed to make a sale. In this episode, Ben introduces a simple and effective way better merchandise your vehicle... READ MORE

As dealers we work tirelessly in our businesses, however we aren’t spending enough time working on our respective businesses. Creating a winning culture takes time and focus. From your core values, mission & vision... READ MORE

As we know, a strong ‘Why Buy’ Message is a critical part of a dealership’s marketing strategy to differentiate your store from the competition. However, creating one isn’t always the easiest thing to do.... READ MORE

A bad hire can cost a dealership an average of $45,000 according to a recent NADA Workforce Study. Knowing this, it's imperative to have a process in place once you've identified a candidate you'd like to interview.... READ MORE

With nearly 15% lower turnover rates for those companies that provide regular employee feedback, it would be in your dealerships best interest to implement a performance appraisal.... READ MORE

When we as dealers want to send an email campaign to quickly generate additional sales, there’s often a tendency to overthink the message and also include far too many offers.... READ MORE

In this episode, Justin and Ben share two practical, yet very effective ways to improve your Employee Brand and attract better quality job candidates.... READ MORE

Individuals spend just 3-4 seconds determining if they'll open or delete an email. In this segment, Ben shares a simple, yet effective way to enhance your email subject lines and improve open rates.... READ MORE

In this segment, Ben introduces a way to improve your dealership's hiring process to ensure you hire better employees. It's the same process we use here at Dynamic Beacon and it has helped us (and our job... READ MORE

In this video installment, Justin Brun discusses the importance of humanizing your dealership website through staff photos and bios. Justin also shares a couple of other ways to leverage staff photos on your... READ MORE

Ben Koller has some simple tricks to up your secret shopping game at your dealership including one that you probably aren't doing, but absolutely should be.... READ MORE

Justin Brun talks about the importance of showcasing the tangible aspects of your "Why Buy" online, in-store, and throughout all of your marketing channels. Justin also discusses the role testimonials play in... READ MORE

Ben Koller discusses three strategies to boost the effectiveness of your SEM campaigns.... READ MORE

In this video, Justin Brun talks about ways to incentivize your salespeople into quickly reaching out to customers, reaching out until they get a hold of someone, and how that effects sales.... READ MORE

This video is about Dynamic Solutions 7 - Introducing Fixed Ops... READ MORE

This video is about Dynamic Solutions 3 - Newsletters... READ MORE

This video is about Dynamic Solutions 2 - Pre-Owned Promise... READ MORE

Ben gives a few quick tips about tweaking your Action Plan to make it more personalized. Stop asking "How Can I Help?" and start stating "Here's How I Can Help!"... READ MORE


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