CASE STUDY
Dynamic SEM & Facebook Ad Campaigns
Increased Web Traffic = Increased Vehicle Sales
GOAL:
To determine the impact of Dynamic SEM Ad Campaigns & Facebook Dynamic Ads on dealership performance.
Outlined in this case study are Google Analytic performance metrics gathered from one client who used Dynamic Beacon’s SEM & Facebook Ad Campaign services, compared to their former provider. Driven by pure strategy, this client saw a significant increase in website traffic and more VDP Views, ultimately leading to more New and Used vehicle sales.
RESULTS:
Using Dynamic Beacon Using Other Provider
VDP Views
Month vs Previous Month
New Vehicles
Pre-Owned Vehicles
Certified Pre-Owned
+46%
VDP Views Increase
Month Over Month
Website Traffic
Month vs Previous Month
Visits
32% Year Over Year
+10,604
Visits Increase
Month Over Month
Visitors
28% Year Over Year
+6,148
Visitors Increase
Month Over Month
Quality Visits
42% Year Over Year
+7,516
Quality Visits Increase
Month Over Month
Vehicles Sold
Month vs Previous Month
New Vehicles
More New Vehicles Sold
Month Over Month
Pre-Owned/CPO Vehicles
More Pre-Owned Vehicles Sold
Month Over Month
Complete the form below to get a demo on our Dynamic SEM & Facebook Ad Campaigns. Find out how we can help you today!