Case Study
Dynamic Beacon examines how Google My Business can be leveraged to increase traffic to your company's website.
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The Problem
Copeland Toyota wanted, with a limited budget, to outrank its competition and engage more potential customers on Google to generate more online sales and service business.
The Goal
Improve Copeland Toyota’s local, mobile SEO to expand their online presence across Google, including Search and Maps, to gain a distinct search advantage over their competition.
Simultaneously, attract more customers and differentiate Copeland Toyota online by better showcasing promotions and value propositions (or ‘Why Buys’) to Google users who search for the dealership, and/or the products and services they offer.
Simultaneously, attract more customers and differentiate Copeland Toyota online by better showcasing promotions and value propositions (or ‘Why Buys’) to Google users who search for the dealership, and/or the products and services they offer.
The Solution
Optimize their Google My Business (GMB) listing to enhance local mobile SEO and manage on a monthly basis. Update products with featured automobiles, promote monthly special offers in posts category and track referral traffic via UTM codes with the Google My Business app and Google Analytics. Update photos and customer reviews to enhance local SEO and monitor all actions to verify results.
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The Results
A Fully Optimized Google My Business Listing.
Google heavily weighs local search results in favor of optimized GMB listings. This information helps Google understand who you are, what you do, and where you are located, this information is critical to appear in more searches.
Copeland Ranked at the Top of the "Local Pack"
A current, accurate, and complete Google My Business listing results in more visibility and increased quality organic traffic. With placement before top organic results, continued management will be an integral part of the overall SEO strategy going forward.
GMB became the 2nd highest referrer of traffic.
50% + drop in bounce rate, when compared to the site average.
32% more pages visited per session.
GMB traffic spends over 1 minute more time on site.
Total views and actions resulting from Google My Business listing were over 44,000.
Products and Posts which contain Copeland Toyota's most valuable incentives and popular vehicles were viewed almost 1000 times in one week.
Conclusion
A well optimized, up-to-date Google My Business (GMB) listing yielded significant results having our GMB profile rank as the second-highest referrer of traffic to our dealership website. Utilizing multiple facets of Copeland's GMB listing, from Products to Posts, made all the difference in engaging individuals and ultimately driving higher quality local mobile SEO traffic direct to the dealership website.
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Learn more about how you can increase your companies search ranking with GMB Dynamic Optimization.
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