CASE STUDY
Google My Business Optimization
Improved Local, Mobile SEO = Distinct Search Advantage
GOAL:
To determine the impact of a property optimized Google My Business (GMB) page.
Outlined in this case study are Google Analytic performance metrics gathered from one client who had their Google My Business listing optimized by Dynamic Beacon and compared to the prior month.
This client had their GMB listing yield significant results and ranked as the second-highest referrer of traffic to the dealership website. Utilizing multiple facets of their GMB listing, from Products to Posts, made all the difference in engaging individuals and ultimately driving higher quality local mobile SEO traffic direct to the dealership website.
RESULTS:
Using Dynamic Beacon Using Other Provider
VDP Views
Month vs Previous Month
New Vehicles
Pre-Owned Vehicles
Certified Pre-Owned
+46%
VDP Views Increase
Month Over Month
Website Traffic
Month vs Previous Month
Visits
32% Year Over Year
+10,604
Visits Increase
Month Over Month
Visitors
28% Year Over Year
+6,148
Visitors Increase
Month Over Month
Quality Visits
42% Year Over Year
+7,516
Quality Visits Increase
Month Over Month
Vehicles Sold
Month vs Previous Month
New Vehicles
More New Vehicles Sold
Month Over Month
Pre-Owned/CPO Vehicles
More Pre-Owned Vehicles Sold
Month Over Month
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