SEM
(Search Engine Management)

Dynamic Beacon has partnered with ReachLocal to complement our custom services and comprehensively expand our digital media capabilities.
ReachLocal is a global company with a presence in 14 countries. They are the only global partner of Google and considered their best strategic partner in North America.
ReachLocal has developed an in-house demand side platform for managing robust display campaigns, adjusting creative and implementing real-time bidding methods.
ReachLocal possesses a comprehensive array of display solutions. Here are some:
SITE RETARGETING
Targeting users who have previously visited your website as they surf the web
GEO-FENCING
Targeting based on your location and your competitor’s locations
SEARCH RETARGETING
Targeting terms relevant to the vertical community
KEYWORD CONTEXTUAL TARGETING
Targeting content with terms relevant to targeted vertical
CATEGORY CONTEXTUAL TARGETING
Targeting on sides with content relevant to vertical products
CRM TARGETING
Targeting users from an existing database

ReachLocal has full API integration with FaceBook. This allows all ad types and targeting techniques to be utilized. In addition, ReachLocal can overlay additional targeting techniques not available to other FaceBook advertisers.
Growth on Social & Mobile
Reach consumers everywhere across Facebook web and mobile
Customized Campaigns
Advertise your business with multiple custom campaigns and advertising creative that drives engagement
Predictive Targeting
Reach the right audience(s) with custom, proven targeting options
End-to-End Management
Your marketing expert works with you to manage campaigns specifically designed for your business

Facebook Advertising
Put the world’s leading social media site to work for your business with a powerful, local Facebook advertising program. From custom setup and targeting to expertise in creative and campaign management, our solution delivers on any business objective.
- Meet your target audience’s growing interest in mobile and social media.
- Reach a broader audience with engaging ads, calls to action, and targeting capabilities.
- Rely on our experts to create cost-effective advertising programs for your specific goals.

YouTube Advertising
ReachLocal is Google’s only local video partner. This allows for dealers to use the full array of preroll video advertising. The guaranteed cost per view is more competitive than cable TV or broadcast TV ads. As well, the level of targeting is higher.
Leveraging Google’s Only
Local Video Partner

Programmatic Video Advertising
Drive higher engagement, response, and traffic with unique video ads on premium YouTube inventory
Personalized, Local Targeting
Reach niche local audiences at the exact times they’re watching videos for maximum impact
Optimized & Measurable Ads
See results like impressions, reach, and brand response – and only pay for completed reviews
End to End Management
We work with you to determine campaign strategy, schedule your ads and report your results