Dynamic Solutions
We’ve created short videos sharing practical and actionable tips and advice to help you up your digital game and improve all facets of your dealership operation.
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Build A Video Email Culture
Dynamic Solutions, Email Marketing, Build A Video Email Culture, Dynamic Solutions 153In this episode, Ben discusses a key thing management can do to help foster a culture amongst your sales team of sending video email to your dealership customers....
Send More & Better Video Emails
Dynamic Solutions, Sales Operations, Dynamic Solutions 152, Send More & Better Video EmailsJoin Ben as he shares with a simple yet effective initiative to implement within your Sales Team to generate more and better video emails sent to your customers....
Important Advertising Restrictions From Google
Dynamic Solutions, Search & Display Advertising, Dynamic Solutions 151, Important Advertising Restrictions From GoogleListen in as Ben has a conversation with Tom Kang of ReachLocal, our SEM partner, about upcoming ad restrictions from Google and their impact on your SEM campaigns....
Stand Out From The Sea Of Digital Retailing Sameness
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 150, Stand Out From The Sea Of Digital Retailing SamenessIn this Dynamic Solutions installment, Justin showcases how the Dynamic Beacon Team helped one client differentiate their Digital Retailing experience from the competition....
VDP Enhancement For New Vehicles
Dynamic Solutions, Web Development, Dynamic Solutions 149, VDP Enhancement For New VehiclesIn this installment, Ben shares with you a very recent VDP enhancement, making it easier for your online shoppers to know the “Full Vehicle Details” for any new vehicle in your inventory....
New & Improved OEM Reporting Available
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 148, New & Improved OEM Reporting AvailableIn this Solutions installment, Justin shares some exciting new reporting features recently rolled out by Toyota. If you're not part of the Toyota family, we still encourage you to contact your OEM to inquire if this data can be made...
Used Vehicle Acquisition Initiative
Dynamic Solutions, Email Marketing, Dynamic Solutions 147, Used Vehicle Acquisition InitiativeIn this installment, Ben reviews with you a very simple yet highly effective email campaign to help you address the difficulty in acquiring quality used vehicles to retail at your dealership....
An Important Target Audience For Your Fixed Operations
Dynamic Solutions, Fixed Ops, An Important Target Audience For Your Fixed Operations, Dynamic Solutions 146In this Solutions installment, Justin presents a win-win opportunity for your dealership's fixed operations using email marketing to target a specific audience....
New GMB Feature For Fixed Ops Success
Dynamic Solutions, Google My Business, Dynamic Solutions 145, New GMB Feature For Fixed Ops SuccessBen shares a recent feature addition to GMB that dealers absolutely should take advantage of to improve the operational efficiency of their Fixed Ops department....
The Importance Of Employee Feedback
Dealership Culture, Dynamic Solutions, Dynamic Solutions 144, The Importance Of Employee FeedbackAccording to officevibe, 4 out of 10 workers are actively disengaged when they receive little or no feedback. At Dynamic Beacon, we're super excited about our all-new new Performance Appraisal document. Justin invites you to reach...
What To Do About No New Inventory
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 143, What To Do About No New InventoryIn this installment, Ben addresses a common issue for many dealerships right now - a lack of new vehicle inventory....
Don’t Overlook This Fixed Ops Audience
Dynamic Solutions, Fixed Ops, Don't Overlook This Fixed Ops Audience, Dynamic Solutions 142In this Dynamic Solutions installment, Justin shares with you a campaign designed to get those older, higher mileage vehicles back into your service drive....
Sage Advice From Warren Buffett To Manage The Pandemic
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 141, Sage Advice From Warren Buffett To Manage The PandemicIn this installment, Ben shares great advice from the "Oracle of Omaha" that will help your dealership and all businesses better navigate this pandemic and beyond....
Leverage Customer Reviews To Promote Your Dealership’s Safety Precautions
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 140, Leverage Customer Reviews To Promote Your Dealership's Safety PrecautionsIn this Dynamic Solutions installment, Justin shares a quick update you can make to accompany your dealership 'Why Buy' to leverage current positive customer feedback....
Proper Training For Returning Employees
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 139, Proper Training For Returning EmployeesIn this installment, Ben discusses proper training for returning employees not just on safety protocols, but also for any new technologies (i.e. digital retailing) you've added during the pandemic....
Spotlighting Fixed Ops Safety Precautions Using Video Content
Dynamic Solutions, Fixed Ops, Dynamic Solutions 138, Spotlighting Fixed Ops Safety Precautions Using Video ContentIn this Dynamic Solutions installment, Justin demonstrates how quick and easy it is to capture video content promoting all of the ways you're protecting both team members and customers during COVID-19....
Tailoring Your CRM Sales Follow-Up During COVID-19
CRM, Dynamic Solutions, Dynamic Beacon 137, Tailoring Your CRM Sales Follow-Up During COVID-19You've likely added technologies (i.e. digital retailing) to your website and (hopefully) revised your 'Why Buy' Message in response to the pandemic. But, what have you done to your CRM sales follow up process to compliment such new...
Reshaping Your Dealership Why Buy Message
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 136, Reshaping Your Dealership Why Buy MessageDuring these challenging and uncertain times, Justin encourages you to revisit your dealership 'why buy' message to include items that let your customers know your dealership is willing to engage with them safely and on their terms....
Important Used Vehicle Information
Dynamic Solutions, Sales Operations, Dynamic Solutions 135, Important Used Vehicle InformationBen shares with you Dale Pollak's recent letter entitled, "An Open Letter to Dealers: Honest Perspective Amid the COVID-19 Crisis." The letter highlights a new and better way to appraise used vehicles at your dealership....
Fixed Ops Outreach During These Challenging Times
Dynamic Solutions, Fixed Ops, Dynamic Solutions 134, Fixed Ops Outreach During These Challenging TimesIn this Dynamic Solutions installment, Justin shares four different messages for you to potentially share with your owner base to help generate more service business in these slower paced and challenging times....
An Offer For Your Existing Customers
Dynamic Solutions, Sales Events, An Offer For Your Existing Customers, Dynamic Solutions 133Here's a campaign idea to generate incremental business for your store, especially if you've had to close your sales showroom doors....
Drive Shoppers Deeper Down The Sales Funnel
Dynamic Solutions, Web Development, Drive Shoppers Deeper Down The Sales Funnel, Dynamic Solutions 132In this Dynamic Solutions installment, Justin talks about a real missed opportunity when it comes to form completions on your website and how you as a dealership can further engage folks to drive them deeper down the sales funnel....
Advanced Tracking & Reporting For GMB
Dynamic Solutions, Google My Business, Advanced Tracking & Reporting For GMB, Dynamic Solutions 131Join Ben and Jessica Christian, Lead Accounts Manager, as the two take a deeper dive into advanced tracking and reporting metrics for your GMB listing. This 5-minute Q&A session packs in a ton of great information!...
Use Your Employment Brand To Attract Female Talent At Your Dealership
Dynamic Solutions, Employment Brand, Dynamic Solutions 130, Use Your Employment Brand To Attract Female Talent At Your DealershipIn this Dynamic Solutions installment, we celebrate our client, the Lovering Automotive Group, and their recent Automotive News feature spotlighting their 'Employment Brand' video promoting the women of Lovering....
2 Most Important GMB Performance Metrics
Dynamic Solutions, Google My Business, 2 Most Important GMB Performance Metrics, Dynamic Solutions 129Ben shares with you the two most important performance metrics (labeled “Insights” by Google) that you must track for your GMB listing. Additionally, learn a great way to export and compare/contrast Insights when managing multiple...
Improve CPO Sales With Enhanced Vehicle Merchandising
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 128, Improve CPO Sales With Enhanced Vehicle MerchandisingIn this Dynamic Solutions installment, Justin shares two ways to better leverage your dealership's value proposition, and further personalize your vehicle seller's notes to differentiate your dealership from the competition....
SEO And SEM Digital Audit
Dynamic Solutions, SEO, Dynamic Solutions 127, SEO And SEM Digital AuditIntroducing Dynamic Beacon's SEO & SEM Digital Audit! It provides a full report card on the most important components and metrics for SEO and SEM. More importantly, it includes a comprehensive breakdown on how to improve any...
Speed Up Your Service Department Check-in Process
Dynamic Solutions, Fixed Ops, Dynamic Solutions 126, Fixed OpsOffer timely money saving fixed ops coupons, provide an opportunity for a trade appraisal, and enhance the overall customer check-in experience by adding this technology to your Service Drive....
How Mature Is Your Lease Maturity Follow Up?
CRM, Dynamic Solutions, Dynamic Solutions 125, How Mature Is Your Lease Maturity Follow Up?In this installment, Ben discusses strategy and tactics to improve the follow-up communication within your dealership CRM for lessees, specifically prior to lease maturity....
A Simple Exercise To Help Audit Your Existing Vendor Partners
Dealership Consulting, Dynamic Solutions, A Simple Exercise To Help Audit Your Existing Vendor Partners, Dynamic Solutions 124In this Dynamic Solutions installment, Justin provides an opportunity to access Dynamic Beacon's Vendor Accountability Letter to help you evaluate your dealership's marketing partners and ensure you're maximizing every dollar spent....
What You Likely Did Not Know About GMB Reviews
Dynamic Solutions, Google My Business, Dynamic Solutions 123, What You Likely Did Not Know About GMB ReviewsMarking the conclusion of a recent multi-part series on Google My Business, in this installment, Ben discusses the critical role reviews play beyond influencing customer purchase decisions....
Start More Conversations By Activating This Google My Business Feature
Dynamic Solutions, Google My Business, Dynamic Solutions 122, Start More Conversations By Activating This Google My Business FeatureIn this Dynamic Solutions installment, Justin shows you how to easily activate "messaging" today to provide GMB traffic an immediate way to communicate with your dealership staff. Once you turn on messaging, customers will see a...
A Fixed Ops Focus Interview With Chelsea Stillwell
Dynamic Solutions, Fixed Ops, A Fixed Ops Focus Interview With Chelsea Stillwell, Dynamic Solutions 121While at the Kain Client & Friends Workshop, Ben interviews senior Kain Auto team member Chelsea Stillwell to discuss key takeaways from her Fixed Ops presentation, which is available for you to download....
Let Google Know Who You Are And What Your Business Does
Dynamic Solutions, Google My Business, Dynamic Solutions 120, Let Google Know Who You Are And What Your Business DoesIn this Dynamic Solutions installment, Justin shares with you how to edit Categories and Attributes as part of your Google My Business setup....
A Special Interview With David Kain
Dealership Consulting, Dynamic Solutions, A Special Interview With David Kain, Dynamic Solutions 119Ben and Justin interview special guest David Kain of Kain Automotive while at Navigate ’19 by CarGurus. David highlights valuable takeaways from his presentation at the event and shares more about his upcoming 15th Annual Client &...
Are You Sending Too Many Emails?
Dynamic Solutions, Email Marketing, Are You Sending Too Many Emails?, Dynamic Solutions 118In this installment, Ben addresses the important topic of email send frequency as 54% of email subscribers say they unsubscribe when they feel the emails come too frequently....
Spotlight Offers & Drive More VDP Traffic With This GMB Feature
Dynamic Solutions, Google My Business, Dynamic Solutions 117, Spotlight Offers & Drive More VDP Traffic With This GMB FeatureLeverage "Products" via your Google My Business page and deep link individuals to specific VDPs, Service Coupons, and Dealership Special Promotions....
Generate More Business With More GMB Photos
Dynamic Solutions, Google My Business, Dynamic Solutions 116, Generate More Business With More GMB PhotosGMB profiles with photos get 30% more calls and 42% more direction requests than those without them. In this episode, Ben discusses ways to get your customers to add photos to your GMB profile to help you generate more business....
Friends Do Not Let Friends Own Crappy GMB Listings
Dynamic Solutions, Google My Business, Dynamic Solutions 115, Friends Do Not Let Friends Own Crappy GMB ListingsAre you fully optimizing your Google My Business (GMB) page? Did you know that by adding complete and detailed business information Google will better understand your business and match your listing to relevant searches. In this...
Do This To Help Maintain Optimal Website Performance
Dynamic Solutions, Web Development, Do This To Help Maintain Optimal Website Performance, Dynamic Solutions 114In this installment, Ben discusses a routine practice that can improve customer experience and even possibly your search ranking with Google. He also introduces you to a Google Chrome Extension to help you with the task....
Don’t Overlook This Audience For Additional Fixed Ops Revenue
Dynamic Solutions, Fixed Ops, Don't Overlook This Audience For Additional Fixed Ops Revenue, Dynamic Solutions 113In this Dynamic Solutions installment, Justin presents an opportunity in your dealership fixed ops to increase revenue....
A Simple Way To Get A Fast Start To The Month
Dynamic Solutions, Email Marketing, A Simple Way To Get A Fast Start To The Month, Dynamic Solutions 112In this installment, Ben gives you a very simple and highly effective way to get a fast start to the month so you can hit your month-end sales objectives....
Decrease Employee Turnover & Increase Retention
Dealership Culture, Dynamic Solutions, Decrease Employee Turnover & Increase Retention, Dynamic Solutions 111Organizations that implement regular employee feedback see nearly 15% lower turnover rates. In this Dynamic Solutions installment, Justin discusses performance appraisal frequency, and provides easy access to a free downloadable...
Attract More Young Buyers With This Sales Event
Dynamic Solutions, Sales Events, Attract More Young Buyers With This Sales Event, Dynamic Solutions 110In this installment, Ben shares with you a very timely promotion that you can run right now to attract more young purchasers....
Control Your Digital Properties & Tools Of The Trade
Dynamic Solutions, Sales Operations, Control Your Digital Properties & Tools Of The Trade, Dynamic Solutions 109In this Dynamic Solutions installment, Justin helps put you in full control of your dealership's digital properties and tools of the trade. You will never have issues again accessing your Analytics account, or social media properties....
Improve How You Create Your Facebook Ads
Dynamic Solutions, Social Media, Dynamic Solutions 108, Improve How You Create Your Facebook AdsIn this installment, Ben shares with you a very cool and very free online tool to help you create and analyze attention-grabbing headlines for your Facebook ads....
A Real Missed Opportunity At Time Of Vehicle Delivery
Dynamic Solutions, Fixed Ops, A Real Missed Opportunity At Time Of Vehicle Delivery, Dynamic Solutions 107In this Dynamic Solutions installment, Justin shares one actionable item that will help to increase service retention at the time of vehicle delivery....
Enhance User Experience (UX) For Your Web Visitors
Dynamic Solutions, Web Development, Dynamic Solutions 106, Enhance User Experience (UX) For Your Web VisitorsIn this installment, Ben discusses what you can do to evaluate and enhance the website user experience, especially on website, for your visitors who are shopping vehicle inventory....
Improve Your Local SEO
Dynamic Solutions, SEO, Dynamic Solutions 105, Improve Your Local SEODealerships are among the most philanthropic organizations in their communities. It's important to make one simple request from the charity of which you're making a donation, to help improve your dealership's local SEO....
A Critical Aspect Of Your Dealership
Dynamic Solutions, Sales Operations, A Critical Aspect Of Your Dealership, Dynamic Solutions 104In this installment, Ben reviews phone handling and emphasizes what should be done to ensure your incoming calls translate to more sales and service business for your dealership....
Are You Fully Leveraging Your OEM’s Data?
Dynamic Solutions, Web Development, Are You Fully Leveraging Your OEM's Data?, Dynamic Solutions 103In this Dynamic Solutions installment, Justin wants to ensure that you're fully maximizing and leveraging the data that your OEM likely has, to provide the most relevant user experience possible....
How To Find Your Next Generation Workforce
Dynamic Solutions, Hiring Process, Dynamic Solutions 102, How To Find Your Next Generation WorkforceBen addresses the challenge of recruiting and hiring a strong workforce and discusses a very timely initiative you should be doing to find quality young individuals to work within your organization....
How To Ensure You’re Leveraging A 360-Degree Marketing Approach
Dynamic Solutions, Web Development, Dynamic Solutions 101, How To Ensure You're Leveraging a 360-Degree Marketing ApproachIn this Dynamic Solutions installment, Justin discusses the importance of executing a coordinated and consistent marketing message across all channels, and how to do so reliably with each promotion....
Do You Have A Mobile-First Mentality?
Dynamic Solutions, Web Development, Do You Have A Mobile-First Mentality?, Dynamic Solutions 100In this Dynamic Solutions installment, Ben discusses what it means to have a mobile-first mentality with all of your digital marketing and why it’s imperative you have one....
When Evaluating A Vendor Partner…
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 99, When Evaluating A Vendor Partner...If you’re currently evaluating new partnerships as the new year approaches, here’s one of the best questions you should ask them....
Reduce Your Average Cost Per Sale
Dynamic Solutions, Sales Operations, Dynamic Solutions 98, Reduce Your Average Cost Per SaleIn this episode, Ben shares with you a very simple, yet highly effective way to reduce your average cost per sale at the dealership. He also gives you an email template that will make it that much easier to accomplish this goal....
Increase Conversion By Adding This Feature To Your New Car Specials
Dynamic Solutions, Web Development, Dynamic Solutions 97, Increase Conversion By Adding This Feature To Your New Car SpecialsIn this Dynamic Solutions installment, Justin shares a new enhancement for your dealership's new car special landing page. This feature will increase overall engagement and website conversion, and is also helpful for fixed ops promotions....
Don’t Overlook These Profit Centers Within Google My Business
Dynamic Solutions, Google My Business, Don't Overlook These Profit Centers Within Google My Business, Dynamic Solutions 96In this Dynamic Solutions installment, Justin shares with you a recent enhancement in Google My Business to help enhance local SEO for your dealership....
A Better Way To Create Website Performance Reports
Analytics & Testing Tools, Dynamic Solutions, A Better Way To Create Website Performance Reports, Dynamic Solutions 95In this installment, Ben shares with you how to turn your Google Analytics performance metrics into visually attractive, fully interactive, and easily sharable reports with Google Data Studio....
Email Template That Every Dealership Should Have
Dynamic Solutions, Fixed Ops, Dynamic Solutions 94, Email Template That Every Dealership Should HaveHave you experienced issues with your dealership website being down? We did, and with it our online service appointments dropped significantly. In this installment, we share a simple, yet highly effective email template that every...
Improve Your Copy Writing With This Tool
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 93, Improve Your Copy Writing With This ToolBen shares with you a very cool (and very free) website to help you improve your copy writing. In just a matter of seconds, the tool will give you a number of recommendations to ensure your message is the best it can be. Also, the tool...
Receive Customer Responses With This Email
Dynamic Solutions, Email Marketing, Dynamic Solutions 92, Receive Customer Responses With This EmailIn this episode, Ben shares with you another 'Little Email That Could' to incorporate into your late email follow-up strategy. While a very simple email, it's highly effective at generating responses from car buyers....
Google Search Console Feature To Assist With Monitoring Page Rank
Dynamic Solutions, SEO, Dynamic Solutions 91, Google Search Console Feature To Assist With Monitoring Page RankIn this Dynamic Solutions installment, Justin shares a useful feature within Google Search Console to assist in monitoring page rank by search query....
Improve Your Site’s SEO
Dynamic Solutions, SEO, Dynamic Solutions 90, Improve Your Site's SEOIn this installment, Ben talks about a free tool that will help improve your Search Engine Optimization strategy. In less than 2 minutes, you'll know where to go for great keyword and content ideas to help you significantly improve...
Personalize Your Fixed Ops Follow-Up Strategy To Prevent Service Defection
Dynamic Solutions, Fixed Ops, Dynamic Solutions 89, Personalize Your Fixed Ops Follow-Up Strategy To Prevent Service DefectionIn this episode, Justin discusses the opportunity to differentiate your service center follow-up and customize your message to increase loyalty and decrease defection....
Try This Instead Of Just Lowering The Price
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 88, Try This Instead Of Just Lowering The PriceIn this Dynamic Solution installment, Ben talks about what you can do instead of just lowering the sale price of aged inventory units to maintain a healthy turn rate....
Where To Hire Veterans
Dynamic Solutions, Hiring Process, Dynamic Solutions 87, Where To Hire VeteransIn this Dynamic Solution installment, Ben shares with you a great online resource to connect your dealership with those who have served our country and its a great way to pay tribute within the dealership....
URGENT: Google Analytics Settings Update
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 86, Urgent: Google Analytics Settings UpdateStarting May 25, 2018, Google Analytics is undergoing very important data changes in compliance with GDPR that can significantly impact many advanced reporting features for your website. Updating your Data Retention settings is...
Are You Blacklisted?
Dynamic Solutions, Email Marketing, Are You Blacklisted?, Dynamic Solutions 85Emails not hitting the inbox and going to spam? In this episode, Ben shares with you a free online resource to determine if your email domain is blacklisted....
Learn How To Increase Consumer Engagement On Your New Car Specials
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 84, Learn How To Increase Consumer Engagement On Your New Car SpecialsIn this Dynamic Solutions installment, Justin discusses implementing a strategy on your New Car Specials landing page to create a more engaging experience for website visitors....
One Way To Improve Your Fixed Ops Recall Business
Dynamic Solutions, Fixed Ops, Dynamic Solutions 83, One Way To Improve Your Fixed Ops Recall BusinessIn this Dynamic Solutions installment, Justin shares a strategy to bring in more recall business for your dealership's fixed operations....
Let Analytics Alert You When Action Is Necessary
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 82, Let Analytics Alert You When Action Is NecessaryIn this episode, Ben shares with you a simple Google Analytics feature enabling you set up automatic performance alerts for your website. With these alerts, you’ll be able to know in real-time when problems occur, so you can take...
Is Your Website Search Engine Friendly?
Dynamic Solutions, SEO, Dynamic Solutions 81, Is Your Website Search Engine Friendly?From removing those dead weight obsolete pages, to ensuring all duplicate meta-data is edited and made unique, Justin helps to establish a game plan for your dealership website to be search engine friendly!...
Are You Using This Simple GA Feature?
Analytics & Testing Tools, Dynamic Solutions, Are You Using This Simple GA Feature?, Dynamic Solutions 80In this episode, Ben shares with you a simple feature within Google Analytics that is extremely helpful when reviewing your website’s historical data....
Enhance Your Website’s Metadata By Leveraging This Tactic
Dynamic Solutions, SEO, Dynamic Solutions 79, Enhance Your Website's Metadata By Leveraging This TacticIn this Dynamic Solutions installment, Justin shares a strategy you can implement today to begin creating more compelling title and description tag copy and drive more organic traffic to your website....
Something Dealers Forget To Include In Their Marketing
Dealership Culture, Dynamic Solutions, Dynamic Solutions 78, Something Dealers Forget To Include In Their MarketingJust back from NADA, Ben starts by sharing what was the most gratifying part of NADA for him. He then focuses on something that dealerships often fail to include in their marketing, despite its real value to customers....
Your Most Important SEM Metric
Dynamic Solutions, Search & Display Advertising, Dynamic Solutions 77, Your Most Important SEM MetricBy now, nearly all of us have become pretty adept at evaluating our ad position, click-thru rate, and impression share. How many of us, however, really focus on the most important metric when examining our SEM campaigns and SEM provider?...
Recognize Your Employee’s Individual Tenure With A Personalized Message
Dealership Culture, Dynamic Solutions, Dynamic Solutions 76, Recognize Your Employee's Individual Tenure With A Personalized MessageIn this Dynamic Solutions installment, Justin shares one way to create a memorable experience and acknowledge your staff's anniversary date....
Improve Your CRM Lead Follow-Up
Dynamic Solutions, Fixed Ops, Dynamic Solutions 75, Improve Your CRM Lead Follow-UpSo often, we as dealers struggle to find the right emails to send after about 30 days of communication. In this installment, Ben shares with you an email that works well as part of your late lead follow-up process....
Promote Transparency And Prioritize Action Items By Conducting A SWOT
Dealership Culture, Dynamic Solutions, Dynamic Solutions 74, Promote Transparency And Prioritize Action Items By Conducting A SWOTCreate a safe space for your dealership employees to share their perspectives. By conducting a SWOT analysis annually with your team, everyone can identify the dealership's Strengths, Weaknesses, Opportunities, and Threats. From there,...
A Must Do When Your Emails Have Images
Dynamic Solutions, Email Marketing, A Must Do When Your Emails Have Images, Dynamic Solutions 73A large percentage of individuals do not have images automatically display when they open an email. Ben highlights 3 things you need to do with your email images to ensure greater email marketing success....
One Simple Communication To Help Prevent Service Defection
Dynamic Solutions, Fixed Ops, Dynamic Solutions 72, One Simple Communication To Help Prevent Service DefectionHow is your dealership's fixed operations communicating with those customers who haven't been in for service lately? At Dynamic Beacon, we recommend that you routinely campaign these possible defectors to prevent them from going elsewhere....
2 Numbers You Must Remember When Emailing
Dynamic Solutions, Email Marketing, 2 Numbers You Must Remember When Emailing, Dynamic Solutions 71In this installment, Ben shares with you two critical numbers that you always need to remember when executing an email campaign. Doing so, we will lead to greater email marketing performance and success....
3 Best Practices To Help Build A Winning Team & Culture
Dealership Culture, Dynamic Solutions, 3 Best Practices To Help Build A Winning Team & Culture, Dynamic Solutions 70In this Dynamic Solutions installment, Justin shares 3 tips to help attract, and grow your dealership's most important asset - its people....
Don’t Hire An Agency Without Asking These 3 Questions
Dealership Consulting, Dynamic Solutions, Don’t Hire An Agency Without Asking These 3 Questions, Dynamic Solutions 69Join Ben as he arms you with three questions you should ask any agency before partnering with them. Doing so will help ensure you hire the right agency that can deliver you the results you want and deserve....
How To Create A Fixed Ops Why Service Message And Corresponding Video Strategy
Dynamic Solutions, Fixed Ops, Dynamic Solutions 68, How To Create A Fixed Ops Why Service Message And Corresponding Video StrategyIn this Dynamic Solutions installment, Justin shares with you how to create a fixed ops 'Why Service' message and leverage video to promote the newly created value proposition along with a special offer....
Why Certification Matters
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 67, Why Certification MattersIn this episode, Ben discusses the perceived value of certified pre-owned vehicles by car shoppers, including millennials, and shares with you what independent used car dealers can do to better compete against manufacturer certification....
3 Website Tips For DIY Dealers
Dynamic Solutions, Web Development, 3 Website Tips For DIY Dealers, Dynamic Solutions 66In this Dynamic Solutions installment, Justin shares 3 actionable items you can implement today to enhance your website visitor's experience, differentiate your dealership, and make your website more search-friendly....
Download Our Presentation From David Kain’s Event
Dynamic Solutions, Web Development, Download Our Presentation From David Kain’s Event, Dynamic Solutions 65Justin and Ben recently attended Kain Auto’s digital marketing conference. There, the two co-presented with Chelsea Magee, Client Success Director for Kain, on various ways to improve VDP conversion. Watch this video to download the...
The Best Way To Build Your Employment Brand
Dynamic Solutions, Employment Brand, Dynamic Solutions 64, The Best Way To Build Your Employment BrandBen reviews the most important thing you can do as a dealership to improve your employment brand - how you position/market your company to prospective job applicants to gain quality employees....
This New Feature from Google Will Improve Your Business Listings
Dynamic Solutions, Google My Business, Dynamic Solutions 63, This New Feature from Google Will Improve Your Business ListingsJessica Christian, Dynamic Beacon Accounts Manager, joins Ben to review Google Post, a new enhancement from Google enabling dealers to feature promotions, specials, and more on their Google My Business listings and map listings....
Two Ways To Better Merchandise Your Pre-Owned Vehicles
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 62, Two Ways To Better Merchandise Your Pre-Owned VehiclesIn this Dynamic Solutions installment, Justin shares two additional ways to better promote your pre-owned vehicles and standout from the competition on sites like Cars.com....
Free Google Tools For Website Improvement
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 61, Free Google Tools For Website ImprovementWe’ve shared with you a number of free tools to help you improve your website’s performance. In this episode, Ben shares with you two more. One that evaluates load time speed and another which produces organic and paid search results...
A Personalized Response For Vehicle Inquiries
CRM, Dynamic Solutions, A Personalized Response For Vehicle Inquiries, Dynamic Solutions 60Stand out in the sea of sameness with a customized video walk-around for your dealership prospects. It's quick, easy, and promises to make a great first impression....
Use Video To Increase Email Engagement
Dynamic Solutions, Email Marketing, Dynamic Solutions 59, Use Video To Increase Email EngagementWistia has seen a 300% increase in engagement by leveraging video content in the body of an email. Promote your next sales event, dealership 'why buy' message, or fixed ops' promotions using video in your next email campaign....
Tracking Emails Beyond The Click
Dynamic Solutions, Email Marketing, Dynamic Solutions 58, Tracking Emails Beyond The ClickIn this episode, Ben discusses the use of UTM tracking codes to understand and know the website activity (i.e. VDP views, time on site, etc.) of your email recipients after they “Click Here” in your email campaigns....
Test Your Website’s Schema Mark-Up For SEO
Dynamic Solutions, SEO, Dynamic Solutions 57, Test Your Website’s Schema Mark-Up For SEOA study reports that websites with schema markup rank an average of four positions higher in the search results than those without it. Ben shares with you a free tool from Google to quickly and easily see what schema mark-up has been...
Stop Guessing And Start Creating A Better User Experience
Dynamic Solutions, Web Development, Dynamic Solutions 56, Stop Guessing And Start Creating A Better User ExperienceLeverage visitor recordings, confetti maps, and heat maps to see how visitors are interacting with your dealership website landing pages. Using a 3rd party tool like CrazyEgg, you're able to quickly get an understanding of how your...
Your Next Website Enhancement
Dynamic Solutions, Web Development, Dynamic Solutions 55, Your Next Website EnhancementIn this episode, Ben shares a website enhancement from outside automotive that will help dealers prominently display their special offers, especially those manufacturer incentives announced on the last day of the month....
3 Things You Should Ask An Employee Who Is Leaving
Dynamic Solutions, Hiring Process, 3 Things You Should Ask An Employee Who Is Leaving, Dynamic Solutions 54Simply going through the motions is a missed opportunity to get feedback about your dealership and find out why you’re losing employees (especially valuable ones). In this Dynamic Solutions installment, Justin shares 3 must-ask exit...
Why Buy Messaging on Your VDPs
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 53, Why Buy Messaging on Your VDPsUnfortunately, far too many dealerships do not include their Why Buy Message with purchase/ownership benefits on the absolute most important pages of their website. In this episode, Ben discusses how to best incorporate your Why Buy...
3 Steps to a Better VDP Experience
Dynamic Solutions, Vehicle Merchandising, 3 Steps to a Better VDP Experience, Dynamic Solutions 52Optimize the most visited pages on your dealership website, your Vehicle Details Pages (VDPs). In this segment, Justin shares 3 steps to ensure a better VDP experience. Also, download our 5-part guide to writing superlative seller's note...
Don’t Forget About These Car Buyers
Dynamic Solutions, Email Marketing, Don’t Forgot About These Car Buyers, Dynamic Solutions 51Every once in a while, thanks to a combination of rebates and other special incentives, we find ourselves as dealers able to offer a car an absolute steal of a deal to our customers. And, we can’t wait to email them about the deal. In...
Two Must-Have Google Chrome Extensions
Analytics & Testing Tools, Dynamic Solutions, Dynamic Solutions 50, Two Must-Have Google Chrome ExtensionsInspect what you expect the mobile user experience to be in just a few seconds, and monitor page load times with these two free Google Chrome extensions....
Make This Sales Event Your Best One Yet
Dynamic Solutions, Vehicle Merchandising, Dynamic Solutions 49, Make This Sales Event Your Best One YetBen gets a little pitchy as he reviews and shares some of the work from our sales event promotion package completed for Lichtsinn RV. Correct, our services aren’t just for franchised new car dealers....
Leveraging Your Dealership’s Philanthropic Efforts
Dealership Culture, Dynamic Solutions, Dynamic Solutions 48, Leveraging Your Dealership's Philanthropic EffortsDealerships are often the most generous organizations in their respective communities, yet few dealers promote their philanthropic efforts to prospective customers. In this Dynamic Solutions installment, Justin shares a number of ways...
Improve Your Subject Lines & Increase Open Rates
Dynamic Solutions, Email Marketing, Dynamic Solutions 47, Improve Your Subject Lines & Increase Open RatesIndividuals spend only 3-4 seconds deciding on whether to open your email or delete it. Ben shares with you an essential tool to improve the rendering of your subject lines and pre-header text to help ensure your emails get opened....
A Proactive Approach To Attracting Vehicles For Resale At Your Dealership
Dynamic Solutions, Vehicle Merchandising, A Proactive Approach To Attracting Vehicles For Resale At Your Dealership, Dynamic Solutions 46Now more than ever it's difficult to replenish your dealership's pre-owned vehicle inventory. If you're relying on auction vehicles and trades alone, you could be in trouble. In this segment, Justin shares a simple, yet effective...
When Saying Thank You Isn’t Enough
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 45, When Saying Thank You Isn’t EnoughToo few dealers customize the messaging on the thank you web page after a car shopper makes a vehicle inquiry. Don’t miss this opportunity to reinforce your Why Buy Message, encourage additional lead qualification through your trade...
A Value Proposition For Your Dealership’s Fixed Ops
Dynamic Solutions, Fixed Ops, A Value Proposition For Your Dealership's Fixed Ops, Dynamic Solutions 44With new vehicle sales profitability declining, it's imperative to treat fixed ops like the backbone of the dealership and not the backend. In this Dynamic Solutions installment, Justin discusses the importance of having a value...
An Unlikely Source For Job Applicants
Dynamic Solutions, Hiring Process, An Unlikely Source For Job Applicants, Dynamic Solutions 43Finding quality job applicants can often be a real challenge for dealerships. In this episode, Ben shares with you an unlikely source for potential employees that you’ve probably never considered, despite interacting with them everyday....
Using Facebook To Attract Older Vehicles To Your Service Drive
Dynamic Solutions, Social Media, Dynamic Solutions 42, Using Facebook To Attract Older Vehicles To Your Service DriveWant to attract those older, high-mileage vehicles into your dealership's service drive? Consider using Facebook to target folks in your dealership's backyard with a relevant offer to them....
Maximize the Utilization of Customer Testimonials
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 41, Maximize the Utilization of Customer TestimonialsWe all know how influential customer reviews and testimonials are. And yet, too few dealerships fully utilize them within their marketing mix. In this episode, Ben shares with you a number of ways to incorporate customer testimonials...
Best In Class Trade Evaluation Product Produces More Homegrown Leads
Dynamic Solutions, Web Development, Best in Class Trade Evaluation Product Produces More Homegrown Leads, Dynamic Solutions 40In 2 steps and less than 10 seconds customers can receive an evaluation on their trade-in. If you're looking for more high quality homegrown leads for your Sales Team, look no further. This product is a must-see for all dealers looking...
A Personal Touch to Improve Customer Experience
Dynamic Solutions, In-Store Print Collateral, A Personal Touch to Improve Customer Experience, Dynamic Solutions 39Faced with shrinking vehicle profit margins, smart dealers are focused (among other things) on enhancing the customer experience. It’s no secret that a happy customer is more likely to pay a premium and return for repeat business....
Homepage Slides Worth Promoting
Dynamic Solutions, Web Development, Dynamic Solutions 38, Homepage Slides Worth PromotingWhen creating slides for your dealership website homepage, it's important to ensure they're mobile-friendly, they deep-link to relevant landing pages, and that they contain clear & concise calls-to-action. Additionally, there should be...
A Must Do When Responding To Negative Online Reviews
Dynamic Solutions, Employment Brand, A Must Do When Responding To Negative Online Reviews, Dynamic Solutions 37Ben explains the critical component necessary in all successful public responses to negative online reviews. Failure to respond properly not only damages your reputation, but your employment brand as well. The result will be less...
A Quick, Easy And Free Way Of Promoting Your Dealership Specials
Dynamic Solutions, Social Media, A Quick Easy And Free Way Of Promoting Your Dealership Specials, Dynamic Solutions 36Using Facebook Live is a no-cost way to leverage and promote your dealership's new, used, and fixed ops special promotions....
A Report To Ensure Service Loyalty & Retention
Dynamic Solutions, Fixed Ops, A Report To Ensure Service Loyalty & Retention, Dynamic Solutions 35We all know how busy (and difficult) the job of a Service Advisor can be. However, dealerships must hold them accountable for gaining this piece of information with every customer they assist. It’s critical for Service loyalty and retention....
Does Chat & Text Add Value, Or Detract From Your Dealership Website?
Dynamic Solutions, Web Development, Does Chat & Text Add Value Or Detract From Your Dealership Website?, Dynamic Solutions 34Properly installing, measuring, and refining your website chat/text solution can help improve the user experience. Monitor the conversations between your chat provider and the customer to ensure the product adds value for the website...
Improve Your Website’s SEO
Dynamic Solutions, SEO, Dynamic Solutions 33, Improve Your Website's SEOTake advantage of Google's Structured Data Markup Help to add schema markup to your website's content and pages. Using this tool will enable Google and all the search engines to better identify the content on your website leading to...
Landing Pages Worth Leveraging & Promoting
Dynamic Solutions, Web Development, Dynamic Solutions 32, Landing Pages Worth Leveraging & PromotingHaving mobile friendly, content-rich landing pages, with multiple opportunities for website visitors to engage, is imperative for new vehicle promotion & digital marketing success....
The Most Important Question You Can Ask
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 31, The Most Important Question You Can AskWhen evaluating whether or not to partner with a digital marketing agency, here is the one question you need to ask. Failing to ask it, can cause you major problems if and when the partnership ends....
This Hiring Checklist Could Save Your Dealership Thousands
Dynamic Solutions, Hiring Process, Dynamic Solutions 30, This Hiring Checklist Could Save Your Dealership ThousandsIn a recent NADA Workforce & Driving Sales Study, it was reported that a bad hire could cost your dealership as much as $45,000. Avoid hiring an individual that may not be a good fit for your dealership with this simple Hiring Checklist....
Better Sales Event Promotion within Email
Dynamic Solutions, Email Marketing, Better Sales Event Promotion within Email, Dynamic Solutions 29Proper marketing of your sales events are critical for their success. In this episode, Ben introduces a simple, easy, and highly engaging way within your email marketing efforts to promote your sales events....
Humanizing Your Dealership Part-2
Dealership Culture, Dynamic Solutions, Dynamic Solutions 28, Humanizing Your Dealership Part 2In this Dynamic Solutions 2nd installment on Humanizing Your Dealership, Justin discusses a fun & simple way to enhance your dealership website staff page....
New Car Specials Designed to Enhance the User Experience
Dynamic Solutions, Web Development, Dynamic Solutions 27, New Car Specials Designed to Enhance the User ExperienceDynamic Beacon’s New Car Specials design was built thoughtfully to increase user engagement. With multiple opportunities for the website visitor to interact with each special, and the incorporation of anchor tags so each vehicle...
Choose The Right Format For the Right Message
Dynamic Solutions, Email Marketing, Choose The Right Format For the Right Message, Dynamic Solutions 26In this episode, Ben encourages dealership to really think about all components of an email campaign including the nature of the message itself and the desired outcome (i.e. response or click) prior to creating the email. All these...
Build Trust & Increase Sales With In-Store Promotion
Dynamic Solutions, In-Store Print Collateral, Build Trust & Increase Sales With In-Store Promotion, Dynamic Solutions 25A coordinated and consistent marketing message across all channels builds trust, the critical element needed to make a sale. In this episode, Ben introduces a simple and effective way better merchandise your vehicle offers in-store to...
Every Dealer Could Benefit From Having a Coach
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 24, Every Dealer Could Benefit From Having a CoachAs dealers we work tirelessly in our businesses, however we aren’t spending enough time working on our respective businesses. Creating a winning culture takes time and focus. From your core values, mission & vision statements, to team...
Creating a Strong Dealership ‘Why Buy’ Message
Dynamic Solutions, Why Buy Messaging, Creating a Strong Dealership 'Why Buy' Message, Dynamic Solutions 23As we know, a strong ‘Why Buy’ Message is a critical part of a dealership’s marketing strategy to differentiate your store from the competition. However, creating one isn’t always the easiest thing to do....
3 Great Interview Questions
Dynamic Solutions, Hiring Process, 3 Great Interview Questions, Dynamic Solutions 22A bad hire can cost a dealership an average of $45,000 according to a recent NADA Workforce Study. Knowing this, it's imperative to have a process in place once you've identified a candidate you'd like to interview. Here are 3...
Employee Feedback: Performance Appraisal
Dealership Culture, Dynamic Solutions, Dynamic Solutions 21, Employee Feedback: Performance AppraisalWith nearly 15% lower turnover rates for those companies that provide regular employee feedback, it would be in your dealerships best interest to implement a performance appraisal....
Little Email That Could
Dynamic Solutions, Email Marketing, Dynamic Solutions 20, Email, Little Email That CouldWhen we as dealers want to send an email campaign to quickly generate additional sales, there’s often a tendency to overthink the message and also include far too many offers....
Promoting Your Employment Brand
Dynamic Solutions, Employment Brand, Dynamic Solutions 19, Promoting Your Employment BrandIn this episode, Justin and Ben share two practical, yet very effective ways to improve your Employee Brand and attract better quality job candidates....
Improve Open Rates With This Quick Tip
Dynamic Solutions, Email Marketing, Dynamic Solutions 18, Improve Open Rates With This Quick TipIndividuals spend just 3-4 seconds determining if they'll open or delete an email. In this segment, Ben shares a simple, yet effective way to enhance your email subject lines and improve open rates....
Improving Your Hiring Process
Dynamic Solutions, Hiring Process, Dynamic Solutions 17, Improving Your Hiring ProcessIn this segment, Ben introduces a way to improve your dealership's hiring process to ensure you hire better employees. It's the same process we use here at Dynamic Beacon and it has helped us (and our job candidates) immensely....
Humanizing Your Dealership
Dealership Culture, Dynamic Solutions, Dynamic Solutions 16, Humanizing Your DealershipIn this video installment, Justin Brun discusses the importance of humanizing your dealership website through staff photos and bios. Justin also shares a couple of other ways to leverage staff photos on your department pages and beyond....
Improve Your Secret Shopping
Dealership Consulting, Dynamic Solutions, Dynamic Solutions 15, Improve Your Secret ShoppingBen Koller has some simple tricks to up your secret shopping game at your dealership including one that you probably aren't doing, but absolutely should be....
Why Buy Messages That Matter
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 14, Why Buy Messages That MatterJustin Brun talks about the importance of showcasing the tangible aspects of your "Why Buy" online, in-store, and throughout all of your marketing channels. Justin also discusses the role testimonials play in substantiating and...
Effective SEM Campaigns
Dynamic Solutions, Search & Display Advertising, Dynamic Solutions 13, Effective SEM Campaigns, Search Engine Marketing (SEM)Ben Koller discusses three strategies to boost the effectiveness of your SEM campaigns....
Response Time and Percentage of Customers Reached
Dynamic Solutions, Human Capital, Dynamic Solutions 12, Response Time and Percentage of Customers ReachedIn this video, Justin Brun talks about ways to incentivize your salespeople into quickly reaching out to customers, reaching out until they get a hold of someone, and how that effects sales....
Dynamic Solutions 11
Dynamic Solutions, Email Marketing, Dynamic Solutions 11This video is about Dynamic Solutions 11...
Dynamic Solutions 10
Dynamic Solutions, In-Store Print Collateral, Dynamic Solutions 10This video is about Dynamic Solutions 10...
Dynamic Solutions 9
Dynamic Solutions, Fixed Ops, Dynamic Solutions 9This video is about Dynamic Solutions 9...
Introducing Fixed Ops
Dynamic Solutions, Fixed Ops, Dynamic Solutions 7, Introducing Fixed OpsThis video is about Dynamic Solutions 7 - Introducing Fixed Ops...
Dynamic Solutions 5
Dealership Culture, Dynamic Solutions, Dynamic Solutions 5This video is about Dynamic Solutions 5...
Newsletters
Dynamic Solutions, Email Marketing, Dynamic Solutions 3, Email, NewslettersThis video is about Dynamic Solutions 3 - Newsletters...
Pre-Owned Promise
Dynamic Solutions, Why Buy Messaging, Dynamic Solutions 2, Pre-Owned PromiseThis video is about Dynamic Solutions 2 - Pre-Owned Promise...
Action Plan
CRM, Dynamic Solutions, Action Plan, Dynamic Solutions 1Ben gives a few quick tips about tweaking your Action Plan to make it more personalized. Stop asking "How Can I Help?" and start stating "Here's How I Can Help!"...